Can’t Get Your PSWs to Show Up For Training? Six Tips to Fill Those Empty Seats.

Motivating PSWs to attend agency training events can be really challenging these days - but don't despair! Here are a few things you can do to create some buzz and make your next workshop a must-attend event.

1. Spice It Up!
   Take a close look at how you communicate the workshop to staff. A boring email or notice with little information about the session is a sure way to drive people away. Instead, think about ways to market the workshop to your staff. Generate interest with phrases like, "learn new skills you can use tomorrow" or "join us and share your ideas."  Most importantly, clearly describe what the workshop is about and how it will help them in their job.
   
   
2. Advance Notice
   Announce the workshop early - send out a fun ‘save the date,’ even if all of the details aren’t confirmed yet.
   
   
3. 3rd Time's the Charm
   Send multiple notices using various communication methods. Since all of us are getting so many emails, texts and voice mails these days, it's easy for your message to get lost. Marketing gurus recommend sending at least three reminders.
   
   
4. Who’s Your Team Hero?
   Recruit a few PSW ambassadors who understand and value training and ask them to help create some buzz and excitement among staff about upcoming events.
   
   
5. Roadmap Anyone?
   Make sure you’ve covered the basics: be sure to include the date, time, location and the process to follow if they want to join the workshop.
   
   
6. Nibblies! 
   Mention that you’re offering refreshments. You don’t have to break the bank – coffee and cookies are fine.

Be creative! Small efforts into marketing your workshop and promoting its value can make all the difference when it comes to getting PSWs onside with continuous learning.

Capacity Builders’ friendly, experienced staff can help you choose the right training for your PSWs and make it a must-attend event.

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